Discover the exact searches your customers use before they call, and turn them into a clear plan for which pages to optimize, which to create and in what order.
The problem keyword research solves
Many businesses write content around guesses, chase high-volume keywords with no buying intent or target the same term on several pages. The result is traffic that never becomes enquiries, and a content plan without clear priorities.
- Content brings visitors but not customers
- No clear idea which keywords are worth targeting
- Several pages compete for the same search
- No plan for questions people ask AI search tools
Who keyword research is for
Keyword research suits businesses launching or rebuilding a website, planning a content strategy, expanding into new services or locations, or unsure why current content is not bringing enquiries.
What is included in keyword research
- Seed topic and competitor discovery
- Commercial, informational and local keyword research
- Search intent classification
- Keyword clustering by topic and SERP similarity
- Difficulty, value and opportunity assessment
- Keyword-to-page mapping
- Pillar and supporting content architecture
- 90-day content priority roadmap
- Question and conversational query research for AI search
- Local and ‘near me’ keyword variations by suburb or city
How keyword research is delivered
01
Discover
Collect keywords from competitors, search tools, Search Console and customer language.
02
Classify
Sort keywords by intent, value and difficulty.
03
Cluster
Group related keywords and map each cluster to one page.
04
Plan
Prioritize pages into a 90-day content roadmap.
Keyword intent at a glance
| Example search | Best page type | |
|---|---|---|
| Commercial | accountant for small business Sydney | Service or location page |
| Informational | how does BAS lodgement work | Blog post or guide |
| Local | plumber near me | Service page plus Google Business Profile |
| Conversational | who is the best tax agent for freelancers | FAQ-rich page structured for AI search |
What you receive
- Clean master keyword sheet
- Intent-based keyword clusters
- Pillar and cluster page map
- Content briefs for priority pages
- Publishing and internal-link roadmap
Business outcome
A focused SEO roadmap that tells you what to publish, which page should target each opportunity and how the content connects to leads and revenue.
Related case study
How I rebuilt a service website into an SEO silo →
Related services and guides
- On-page & content SEO
- Local SEO & Google Maps
- AI search optimization (AEO & GEO)
- SEO audit
- Guide: How to get recommended by AI search
Keyword research FAQs
What is keyword research?
Keyword research is the process of finding the words and questions your customers type into Google and AI tools, then judging which ones are worth targeting based on intent, competition and business value.
Why is search intent important?
Search intent tells you what the searcher wants. Matching the page type to the intent, such as a service page for a buying search or a guide for a question, is one of the biggest factors in whether a page ranks and converts.
Do you include keywords for AI search?
Yes. The research includes question-based and conversational queries so pages can be structured to answer them clearly for Google AI Overviews, ChatGPT and Perplexity.
Do you only provide search volume?
No. Volume is considered alongside intent, competition, business relevance and the type of page currently ranking.
Can this be used for a new website?
Yes. Research can shape the navigation, service pages, location pages and initial content plan before development begins.