Make every important page on your website clear to Google, useful to visitors and easy for AI search tools to quote, so the traffic you earn turns into calls and enquiries.
The problem on-page SEO solves
Many service websites have pages that target the wrong keywords, compete with each other or answer the searcher’s question too late. Google struggles to understand which page should rank, visitors leave without contacting you and AI tools skip your content.
- Pages rank on page two or three and never move
- Several pages compete for the same keyword
- Service pages get visits but very few enquiries
- Content is not structured for Google AI Overviews, ChatGPT or Perplexity
This service finds those gaps and turns your existing pages into clear, focused assets that rank, answer questions and bring in enquiries.
Who on-page SEO is for
On-page and content SEO suits businesses that already have a website with service pages or a blog: accountants, law firms, dental practices, trades and home services, and consultancies that want more from the content they already have.
What is included in on-page SEO
- Search intent and SERP analysis
- Title tag, meta description and heading optimization
- Content gap and semantic topic review
- URL, image and internal-link optimization
- Keyword cannibalization checks
- Content briefs for new pages
- Existing content refresh recommendations
- E-E-A-T and conversion improvements
- Answer-first formatting for AI search (AEO and GEO)
- FAQ and schema recommendations for priority pages
How on-page SEO is delivered
01
Research
Review rankings, search intent and competitor pages for your priority services.
02
Map
Assign one clear keyword theme to each page and remove cannibalization.
03
Optimize
Improve titles, headings, content, internal links and calls to action.
04
Measure
Track rankings, clicks and enquiries, then refresh what needs more work.
Optimizing existing pages vs publishing new ones
| Optimize existing pages | Publish new pages | |
|---|---|---|
| Speed | Improvements can show within weeks | New pages usually take months to rank |
| Authority | Builds on links and history you already have | Starts from zero |
| Best for | Pages already ranking on page two or three | Services or topics with no page yet |
| Risk | Low, when changes follow search intent | Can create cannibalization if unplanned |
On-page SEO plans
On-page and content SEO is included in every plan. Pick the level that matches your goals.
Monthly · Custom quote
Local Foundation
For new or budget-conscious businesses. Keyword research, title, meta, heading and schema optimization for your key pages, plus 30-day implementation support.
Monthly · Custom quote
Lead Machine
For growing businesses. Everything in Local Foundation, plus 2–4 content pieces per month, AEO for AI search, technical SEO and monthly lead reporting.
Monthly · Custom quote
Growth Authority
For established businesses. Everything in Lead Machine, plus link building, competitor positioning, custom AI search content and quarterly strategy reviews.
What you receive
- Keyword-to-page map
- Page-level optimization sheet
- Rewritten metadata and heading recommendations
- Internal linking plan
- Prioritized content roadmap
- AI search formatting checklist for priority pages
Business outcome
A clearer site structure and stronger pages that earn relevant impressions, attract qualified visitors and guide them naturally toward enquiry or purchase.
Related case study
How I rebuilt a service website into an SEO silo →
Related services and guides
- Keyword research & strategy
- Technical SEO
- SEO audit
- AI search optimization (AEO & GEO)
- Guide: What is AEO?
On-page SEO FAQs
What is on-page SEO?
On-page SEO is the work done on your own website pages to help them rank: matching search intent, improving titles and headings, strengthening content, adding internal links and structuring information so search engines and AI tools understand it.
How long does on-page SEO take to show results?
Changes to pages that already have some visibility can show movement within a few weeks. Larger content improvements and new pages usually take two to three months, depending on competition and site authority.
How much does on-page SEO cost?
Pricing depends on your competition, the number of locations or pages and your goals. Every engagement starts with a free audit and a custom quote. You can hire me directly through Upwork or book a free consultation.
Does on-page SEO help with AI search?
Yes. Clear headings, direct answers, FAQs and structured data make it easier for Google AI Overviews, ChatGPT and Perplexity to understand and cite your content.
Will you write the content?
The service can include detailed briefs, optimization of existing copy or complete content writing depending on the agreed scope.
Can you optimize an existing website?
Yes. Existing pages are reviewed first so useful content is preserved while gaps, duplication and weak targeting are corrected.