Get found by nearby customers on Google Search, Google Maps and AI search, and turn that visibility into real phone calls and enquiries. Not just rankings: real leads.
The problem local SEO solves
When someone nearby searches for “accountant near me” or “emergency plumber”, Google shows three businesses in the Map Pack. Most customers call one of those three. A business can offer excellent service and still lose these leads when its Google Business Profile is incomplete, location signals are inconsistent or competitors communicate relevance more clearly.
- Your profile exists but doesn’t appear in the top 3 on Google Maps for your suburb
- Your website gets visitors but very few calls or form enquiries
- You’ve paid for SEO before and couldn’t connect it to new clients
- ChatGPT, Perplexity and Google AI Overviews recommend competitors instead of you
This service identifies those gaps and builds a practical local search system around visibility, trust and enquiries.
Who local SEO is for
Local SEO works best for businesses whose customers search for a service near them: accountants and tax agents, dental practices, plumbers, HVAC and air conditioning technicians, electricians, builders and contractors, and law firms.
What is included in local SEO
- Google Business Profile audit and optimization
- Primary and secondary category review
- Local keyword and competitor research based on buying intent
- NAP consistency and citation improvement on trusted directories
- Service, product, photo, post and Q&A optimization
- Review acquisition and response framework
- Service and location page creation or recommendations
- Local schema markup (LocalBusiness, Service, FAQ)
- AEO and GEO: content structured so AI search tools can find and recommend you
- Call and enquiry tracking, local rank tracking and monthly insights
How local SEO is delivered
01
Audit
Week 1. Review the website, profile, rankings, competitors and reviews, and show exactly where calls are being lost.
02
Build
Days 1–30. Fix priority issues: profile optimization, on-page fixes, schema, citations and call tracking.
03
Grow
Days 30–90. Add service and location pages, grow reviews, publish profile posts and AI-ready content.
04
Improve
Every month. Track calls, enquiries and rankings, then double down on what brings leads.
Local SEO vs Google Ads
| Local SEO | Google Ads | |
|---|---|---|
| Cost per lead | Falls over time as rankings grow | Stays the same or rises with competition |
| When you stop paying | Rankings and reviews keep working | Leads stop immediately |
| Trust | Map Pack position and reviews build credibility | Many users skip “Sponsored” results |
| AI search | Helps AI tools find and recommend you | No effect on AI answers |
| Speed | First results usually in 60–90 days | Calls can start within days |
Local SEO plans
Every plan includes Google Business Profile optimization. Pick the level that matches your goals.
Monthly · Custom quote
Local Foundation
For new or budget-conscious businesses. Google Business Profile optimization, listings audit, local keyword research, on-page SEO and schema, plus 30-day implementation support.
Monthly · Custom quote
Lead Machine
For growing businesses. Everything in Local Foundation, plus 2–4 content pieces per month, AEO for AI search, technical SEO and monthly call and lead reporting.
Monthly · Custom quote
Growth Authority
For established businesses. Everything in Lead Machine, plus link building, competitor positioning, custom AI search content and quarterly strategy reviews.
What you receive
- Priority audit with clear actions
- Optimized Google Business Profile
- Local keyword and page map
- Citation and review action plan
- Call and enquiry tracking set up
- Monthly performance report with next steps, in plain English
Business outcome
A complete and credible local presence designed to improve Maps visibility, increase qualified calls and help prospective customers choose your business with confidence, measured by the leads you receive, not vanity rankings.
Related case study
How I rebuilt a service website into an SEO silo →
Related services and guides
- Google Business Profile optimization
- AI search optimization (AEO & GEO)
- Local citation building
- Review generation
- Call tracking & conversion optimization
- Guide: How to rank in the Google Maps 3-Pack
- Guide: Google Business Profile optimization checklist
Local SEO services are available for businesses in the USA, Australia, the UK and the UAE.
Local SEO FAQs
What is local SEO?
Local SEO is the process of making your business show up when people nearby search for your services on Google Search, Google Maps and AI tools. It focuses on your Google Business Profile, local keywords, reviews, citations and location-specific pages.
How long does local SEO take?
Profile and website improvements can be implemented within the first 30 days. Most businesses see Google Maps visibility improve within 30–60 days and a clear increase in calls within 60–90 days, depending on location, competition and current authority.
How much does local SEO cost?
Pricing depends on your competition, the number of locations or pages and your goals. Every engagement starts with a free audit and a custom quote. You can hire me directly through Upwork or book a free consultation.
Do you guarantee a number-one ranking?
No ethical SEO professional can control Google rankings. The work focuses on evidence-based improvements, transparent reporting and the number of calls and enquiries your business receives.
Is Google Business Profile optimization included?
Yes. Google Business Profile optimization is included in every plan, because it is the biggest driver of calls for local service businesses.
Can local SEO help my business appear in ChatGPT and AI search?
Yes. AI tools like ChatGPT, Perplexity and Google AI Overviews rely on clear, consistent information about your business across your website, Google profile and trusted directories. AEO and GEO work structures that information so AI tools can find, trust and recommend you.