How I rebuilt my own service website into a clear SEO structure: stronger service pages, a location silo for three countries, and structured data on every page.
At a glance
| Project | nazmusshafayat.com (my own website) |
| Platform | WordPress with a custom theme |
| Services | On-page SEO, site architecture, local SEO, schema |
| Markets | Australia, United Kingdom, United States |
| Status | Built in 2026, ranking results being tracked |
The challenge
The website had ten service pages with short, similar content and no clear path for search engines between services and the countries I work with. There was no location structure, no structured data and no consistent call to action.
- Service pages were thin and did not answer common buyer questions
- No pages for the countries and cities I serve
- No FAQ or Service schema for Google and AI search
- A header display issue for logged-in users
The approach
01
Audit
Reviewed every service page, the theme styles and the navigation.
02
Rebuild
Rewrote service pages to one consistent, conversion-focused structure.
03
Structure
Built a location silo with hub, country, service and city levels.
04
Validate
Checked every page, link and schema block after publishing.
What was delivered
- 10 service pages rebuilt with intro, challenges, who it is for, what is included, a four-step process, what you receive and 4–6 FAQs
- Comparison tables on six service pages, for example Local SEO vs Google Ads
- A 34-page location silo: one hub, 3 country hubs, 6 country service pages and 24 city pages
- Unique local context on every city page instead of copied templates, to avoid doorway pages
- Service, FAQPage and BreadcrumbList schema, with the Upwork profile linked through sameAs
- Breadcrumbs and internal links from hub to country to service to city, and between sibling cities
- A clear location statement: based in Dhaka, Bangladesh, working remotely with clients abroad
Results so far
- 44 service and location pages live, all loading correctly
- 0 broken internal links in the final check
- Valid structured data on every service and location page
- Ranking and enquiry results are being tracked and will be added here once there is enough data
What I learned
A clear structure and honest, specific content matter more than the number of pages. Fewer, unique location pages are safer and more useful than dozens of copies.
Related services
This project was planned and delivered by Nazmus Shafayat. The same approach is used in local SEO, on-page SEO and technical SEO work for clients.