About Nazmus Shafayat, Local SEO Strategist

Home › About

Hi, I’m Nazmus Shafayat

I help local and service businesses get found on Google Search, Google Maps and AI search, and turn that visibility into real calls and enquiries.

• Role: Local SEO Strategist | AEO, GEO & Google Maps
• Experience: SEO Consultant, The Ideology Foundation
• Based in: Dhaka, Bangladesh
• Clients in: the United States, Australia, the United Kingdom and the UAE
• Education: MBA and BBA in Accounting & Finance

Hire me on Upwork →  ·  Book a free consultation →

Commercial thinking meets search expertise

My background is in finance, accounts and business operations. That shapes how I approach SEO: every recommendation needs a business reason, a clear priority and a result that can be measured. Rankings are only useful if they bring customers.

That background is why I work especially well with accountants, tax consultants and other professional firms: I have done hands-on accounts work myself, so I understand how these practices win and keep clients.

My approach

I connect keyword research, technical clarity, useful content and local visibility into one practical roadmap, built around how your customers actually search.

• Understand your business, customers, service areas and competitors first
• Fix what is limiting visibility before adding more content
• Structure pages so Google and AI tools can understand and cite them
• Measure calls and enquiries, not just rankings

What I work on

Education and background

• MBA in Accounting & Finance, American International University-Bangladesh
• BBA in Accounting & Finance, American International University-Bangladesh
• Hands-on accounting experience with a nonprofit client, which shapes how I plan SEO for accounting and finance firms
• SEO Consultant for The Ideology Foundation, a nonprofit organisation
• SEO consulting for local and service businesses (see how I built this website)

How we work together

I work remotely with clients in Australia, the UK and the USA. Most clients hire me through Upwork, which keeps contracts, payments and communication in one secure place.

• A free first review of your website and Google Business Profile
• A clear plan with priorities before any work starts
• Video calls scheduled within your business hours
• Simple monthly reports in plain English

You can see my working methods in the SEO case studies and the local SEO guides on this site.