Find and fix the technical issues that stop Google from crawling, indexing and ranking your website, with a clear priority list your developer can act on.
The problem technical SEO solves
A website can have strong content and still underperform when search engines cannot crawl it properly, pages are excluded from the index, the site is slow on mobile or important pages sit too deep in the structure. These issues are often invisible until rankings and enquiries drop.
- Important pages are missing from Google’s index
- The site feels slow, especially on mobile
- Rankings dropped after a redesign or migration
- Search Console shows errors nobody has explained
This service finds those issues, explains what each one costs you in rankings and enquiries, and gives a clear order to fix them in.
Who technical SEO is for
Technical SEO audits suit businesses with an established website, sites that have recently been redesigned or migrated, and growing sites with many service, location or blog pages.
What is included in technical SEO
- Crawlability and indexation review
- Google Search Console coverage analysis
- Robots.txt, XML sitemap and canonical checks
- Redirect, broken link and status-code analysis
- Core Web Vitals and page-speed diagnostics
- Site architecture and internal link depth
- Mobile usability and HTTPS checks
- Structured data validation
- Duplicate content and thin page review
- AI crawler access and llms.txt review
How technical SEO is delivered
01
Crawl
Crawl the website and review Search Console, speed and indexation data.
02
Diagnose
Identify the root cause of each issue and collect evidence.
03
Prioritize
Rank issues by business impact and implementation effort.
04
Validate
Re-check fixes after implementation and confirm improvements.
Issues by priority
| Why it matters | Typical examples | |
|---|---|---|
| Critical | Blocks pages from Google entirely | Noindex errors, blocked resources, broken canonicals |
| High | Limits rankings for key pages | Slow mobile pages, redirect chains, orphan pages |
| Medium | Reduces efficiency and clarity | Duplicate titles, deep page depth, missing schema |
| Low | Minor clean-up | Small image and markup improvements |
Technical SEO plans
Start with a one-time audit, or get a full audit with implementation support from the Lead Machine plan. Pick the option that matches your goals.
One-time · Custom quote
One-time Technical SEO Audit
A full technical audit with an issue log, priority matrix and developer notes. Ideal before a redesign or when rankings drop.
Monthly · Custom quote
Local Foundation
For new or budget-conscious businesses. On-page fixes and schema for your key pages, Google Business Profile optimization and 30-day implementation support.
Monthly · Custom quote
Lead Machine
For growing businesses. Everything in Local Foundation, plus a full technical SEO audit and implementation, Core Web Vitals and structured data, AEO for AI search and monthly reporting.
Monthly · Custom quote
Growth Authority
For established businesses. Everything in Lead Machine, plus link building, competitor positioning, custom AI search content and quarterly strategy reviews.
What you receive
- Executive audit summary
- Detailed issue log with evidence
- Priority and effort matrix
- Developer implementation notes
- Post-fix validation report
- Search Console and indexation summary
Business outcome
A healthier, faster and more understandable website with a technical foundation that supports crawling, indexing, user experience and future content growth.
Related case study
How I rebuilt a service website into an SEO silo →
Related services and guides
- SEO audit
- On-page & content SEO
- Call tracking & conversion optimization
- Guide: Technical SEO checklist for small business websites
- Guide: Core Web Vitals explained
Technical SEO FAQs
What is a technical SEO audit?
A technical SEO audit is a review of how search engines crawl, index and render your website. It covers indexation, site structure, speed, mobile usability, redirects, canonical tags and structured data.
How often should a technical SEO audit be done?
Most business websites benefit from a full audit once or twice a year, plus a check after any redesign, migration or major plugin change.
How much does a technical SEO audit cost?
A one-time technical audit or ongoing support is quoted based on the size of your website and how many issues need fixing. Every engagement starts with a free review and a custom quote, and you can hire me directly through Upwork.
Do Core Web Vitals affect rankings?
Core Web Vitals are one of many ranking signals. They rarely outweigh relevance, but a slow site loses visitors and enquiries, so speed improvements usually pay off in conversions as well as search.
Do you fix the issues or only report them?
Implementation support can be included. Every audit provides clear instructions so your developer can also complete the work accurately.
Which website platforms are supported?
Audits can cover WordPress, Shopify and most modern CMS or custom websites where crawling and analytics access are available.