An SEO audit shows exactly why your website and Google Business Profile are not bringing enough calls, and what to fix first. You get a clear, prioritised action plan covering technical SEO, on-page content, local signals and AI search visibility, written for business owners rather than developers.
The problem an SEO audit solves
Most businesses know their website is underperforming but not why. Is it speed, indexing, weak service pages, a poor Google profile, or competitors with more reviews? Without a proper diagnosis, money gets spent on the wrong fixes.
- Traffic or calls have dropped and nobody can explain why
- Important pages are not indexed or rank for the wrong searches
- A previous agency delivered reports but no clear priorities
- You are about to redesign your website and want to protect existing rankings
- You want an independent second opinion before hiring someone
Who an SEO audit is for
The audit suits business owners, practice managers and marketing leads at accounting firms, dental practices, trades and other local service businesses. It is also useful before a website rebuild or when changing SEO providers.
What is included in an SEO audit
- Technical SEO: crawling, indexing, robots.txt, sitemaps, redirects, broken links and duplicate content
- Site speed and Core Web Vitals on mobile and desktop
- On-page SEO: titles, meta descriptions, headings, internal links and content depth for each key page
- Site structure: whether your service, location and blog pages form clear topic silos
- Local SEO: Google Business Profile, NAP consistency, citations and reviews
- Competitor gap analysis against the businesses ranking above you
- Schema and AI search readiness: structured data, entity clarity and AI crawler access
- Conversion review: calls to action, click-to-call and contact form friction
How an SEO audit is delivered
01
Crawl
Run a full technical crawl and pull data from Search Console, Analytics and your Google profile.
02
Compare
Benchmark your site and profile against the top local competitors.
03
Prioritise
Rank every issue by impact and effort so you know what matters most.
04
Walk through
Present the findings on a call and answer your questions.
Quick wins, strategic fixes and cleanup
Every finding is placed in one of three groups. Quick wins are high-impact, low-effort fixes you can make this week. Strategic fixes need more time but drive long-term growth, such as new service pages or a better site structure. Cleanup items are worth doing but will not move rankings on their own.
What you receive
- A written audit report with screenshots and plain-English explanations
- A prioritised action plan: quick wins, strategic fixes and cleanup
- A competitor comparison table
- A recorded walkthrough call
- Optional implementation by me or your developer
Business outcome
You stop guessing. You know what is holding your site back, what to fix first, and how each fix connects to more calls and enquiries.
Related services and guides
- Technical SEO
- On-page & content SEO
- Local SEO & Google Maps
- Guide: Technical SEO checklist for small business websites
- Guide: Core Web Vitals explained
SEO audit FAQs
What does an SEO audit include?
A full review of technical SEO, site speed, on-page content, site structure, Google Business Profile, citations, reviews, competitors, schema markup and AI search readiness, with a prioritised action plan.
How long does an SEO audit take?
Most audits for small and medium service business websites take five to ten working days, including the walkthrough call.
Do I need access to Google Search Console?
It helps a lot. With read access to Search Console, Analytics and your Google Business Profile, the audit can include real performance data rather than estimates.
Will you fix the issues you find?
You can use the plan with your own developer, or I can implement the fixes as a separate project or as part of an ongoing local SEO plan.
Is the first review free?
Yes. I offer a short free review so you can see the main issues before paying for a full audit.
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